We heard from you and today we are starting a 3 week series of suggestions on ways you can measure your social media efforts. This entry focuses on measuring the obvious numbers.
1. Measure Traffic: Check the number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic. Remember that quality of traffic is more important than quality of traffic.
2. Measure interaction: Patients who interact by leaving comments and reviews, participate through various channels, such as forums.
An easy way to tell if social media is having any sort of impact is by checking your analytics program. See if the social media websites in which you are promoting to is referring any sort of traffic to your website. If traffic is the most important metric to you, the more amount of traffic you are receiving from these social media sites (i.e. Digg, YouTube, etc.) the more effective your campaign is. Dental Marketing Consultant