3. Make a note of the less obvious benchmarks:
Research SEO rankings and referrals, customer satisfaction scores and other business data.

4. Make a note of ROI benchmarks:
How much are you paying to acquire customers via other marketing channels? How vast is that advertising budget, and how is it being split up? And what proportion is being directed into channels that you cannot accurately measure?

Contact Angela@e-dds.com for a quick conversation on these important measures!